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Best Product Page Examples & What D2C Brands Can Learn From It
Every D2C brand spends hours creating the perfect digital presence. From creating an attractive homepage on the website to an engaging social media platform, the smallest things are worked on and reworked to ensure that everything is right. But what is the real goal of any D2C brand? To make sales! And you can’t achieve that without creating a stellar product page that motivates customers to purchase the product or service.
Make sure to read till the end of this blog to learn more about product pages, real-life examples of D2C brands using these pages to enhance the customer funnel, and what every D2C brand can learn from these brands.
Why are product pages important for D2C businesses?
The digital world has made the shopping experience easy for customers. A click here and there and any product or service they desire can be delivered to the doorstep. While the digital world has made it easier to conduct business for brands, it has also caused a disconnect with the customers, as they cannot touch, feel, or try the product before purchasing.
So, how do you effectively overcome this disconnect? Product pages.
A product page contains all the essential information a customer might require to make a purchasing decision, including description, images, pricing, FAQs, specifications, and more. The main aim of these pages is to remove any doubts or barriers the customers have about purchasing from your e-commerce store.
A product page serves the following purposes:
- Provide information – The page should include all the relevant information about the product or service offered including benefits, features, pricing, and more.
- Build trust – A well-detailed and crafted product page answers all the questions or concerns a customer may have regarding the product or service.
- Encourage purchase – A product page that provides information and builds trust will encourage customers to purchase, ultimately increasing sales and revenue for brands.
Basic elements of a product page
To create a persuasive product page for your own D2C brand, a few elements should be kept in mind:
1. Brand’s logo
2. Unique selling proposition (USP)
3. Attention-grabbing image of the product
4. Advantages of the offering
5. Testimonials and reviews
6. Call to action (CTA)
1. Brand’s logo
The brand’s logo is the most important component that primarily defines the brand. Without a logo on your product page, you can barely get the customers to recognize which brand is yours, given that several brands have similar names and objectives. A brand logo will help potential customers tell your brand from the others in the same niche market or with the same name.
2. Attention-grabbing image or video
A video or an image that instantly grabs the attention of a potential customer or client is necessary when you are trying to better their engagement on your product page. Visual presentations are often more effective in impacting the customers’ minds than just plain writing. Using emotions and wit in the video or picture can be compelling in many cases while using an attractive and aesthetic video or picture can work for others.
3. Unique Selling Proposition (USP)
A unique selling proposition or USP helps represent a brand’s point of differentiation. The product page must show why your brand is different and, in ways, better than your competitors. Likewise, doing it subtly is just as necessary. The length of the USP description must be kept as clean and precise as possible. This ensures that customers trust your brand while also not making your brand look pushy.
4. Advantages of the offering
Every product or service has a problem to solve, termed advantages of the offerings. The advantages of your offering must follow what your USP has conveyed. In this component, you need to extend the description of what your brand stands for and why the customer should consider choosing the brand over its competitors. Bullet points can direct potential customers to find concise reasons to purchase your brand’s products.
5. Pricing
Every product page should display the pricing of the product. Whether we like it or not, the price also plays a major decision-maker for all customers. Therefore, having it at the top and prominent will remove the question about pricing from their minds. Also, include all applicable fees like taxes and shipping, plus any discounts or promotions that you are offering.
6. Testimonials and reviews
Testimonials and reviews help a product landing page provide social proof for your D2C brand. It is hard for customers to trust a brand they came across online, especially if there are no reviews and testimonials that provide evidence of experiences with the brand. Including testimonials, reviews, and pictures of the customers is a great way to show the genuineness of your brand.
7. Call to action (CTA)
The final element to help your brand increase leads through its product page is a call to action (CTA). For all D2C brands, the general CTA button would be a simple “Add to cart”. However, it can also go a step further (depending on the product or service you are selling) and allow customers to inquire about pricing or explore different packages.
Examples of product pages from D2C brands throughout industries
Example #1 Chumbak
Chumbak is a global lifestyle brand that offers culture and art-inspired products across various categories like fashion, accessories, home decor, and more. From beautiful and enviable visuals to price listings and click throughs for direct purchases, Chumbak includes every element necessary to have potential customers line up on their product page.
What we love about their product pages:
– Check for offers – Chumbak has added a ‘check for offers’ section right above their description. The customers can click on the small red plus sign to get discount codes on their purchases, reducing the hassle for them to search the website for such promotions.
– Delivery date – Customers are always wondering about the delivery duration. The brand has solved this problem easily by allowing them to check the delivery date by putting their area pin code in the box provided.
Example #2 Bunaai
Bunaai is an India-based fashion brand that specializes in a mixed textile clothing collection for ethnic and Western wear. The brand also has launched its bed linen and jutti collections. The product pages of this brand feature a model wearing their clothing, along with detailed descriptions, prices, customer reviews, and more.
What we love about their product pages:
– Size chart – Size is the biggest concern for all customers who are shopping online for clothes. Bunaai has cracked this problem by offering a detailed size chart on each of their product page, which helps customers make an informed decision.
– Care guide – The brand has included a care guide tab next to its description tab. This details instructions on how to care for and wash the garments to ensure longevity.
Example #3 Pepperfry
Pepperfry is an Indian online marketplace for furniture and home décor. The company allows small and medium-sized enterprises to sell their products through the company. The product pages of this brand offer high-resolution images of the products from every angle, plus item sizes, specifications, prices, details, and more.
What we love about their product pages:
– Stars and number sold – Pepperfry has included a small section, right above the price of the product, which showcases the stars given by customers followed by the number of sold pieces. Customers can click on the stars, and they will be taken to the bottom of the page where customer reviews of the products are given. It is a subtle yet effective technique that increases trust in the brand.
– Expert advice – Pepperfry has recognized that buying furniture online can be a tricky process, especially if you cannot touch and feel it. They have bridged this gap in their product page with the expert advice section. It allows customers to choose between a buying guide, visiting the nearest store, or talking to an expert on the phone.
Example #4 Earth Rhythm
Earth Rhythm is an organic and natural skincare brand that claims to be “India’s 1st homegrown brand that invests in independent clinical trials and research.” The product pages of this brand have been designed to be the one-stop place for all the information a customer might need. The brand does not provide descriptions on the right-hand side, as seen with various other brands. Instead, the customers have to scroll down for information.
What we love about their product pages:
– Images – Earth Rhythm has provided a single image for their product. The rest of the images in the carousel include descriptions of the product like efficacy, usage, clinical trial results, and more. The customer is saved time by scrolling below to know more about the product.
– More product info – Below all the details, the brand has included a ‘more product info’ section for customers who would like more details on ingredients, formulation, net weight, and more.
Example #5 Amazon
Amazon is a global e-commerce giant whose product pages are considered the industry standard. Each product page on their website provides detailed descriptions and item specs, which gives customers the exact and specific information on their purchase.
What we love about their product pages:
– Customer reviews – With millions of users of Amazon worldwide, a lot of their products have honest reviews and pictures from the customers. This gives potential shoppers honest feedback on the products they are choosing to buy.
– ‘Buy now’ button – Amazon has a ‘buy now’ button, which offers customers a two-step checkout process to make the purchasing process faster. They also offer an “add to cart” option for customers who want to purchase multiple products.
Example #6 Blue Tokai
Blue Tokai Coffee Roasters is an Indian specialty coffee brand that launched in 2013 as a roaster. Today, it has coffee shops around the country with the website selling a wide range of coffee products, from the coffee itself to coffee-making machines. The brand has showcased its knowledge of the coffee industry through its detailed product pages that provide information on the product itself and also its estates.
– Guides – The coffee product pages have a brewing and grinding guide for customers. The grinding guide explains the type of grinding the customers should buy depending on the machine. On the other hand, the brewing guide provides machine-specific instructions on how to brew the best coffee. Blue Tokai has made the pages a one-stop destination to learn everything about the coffee they are purchasing.
– Demo Videos – In the equipment product pages, the brand has included a hyperlink to demo videos, which takes customers to a YouTube search page to learn the operation of the machine. This small inclusion has saved customers the hassle of searching the internet to operate the machine.
Example #7 AirBnB
AirBnB is a D2C brand that helps customers find the most suitable condos and vacation homes around them, wherever they are. Since these are going to temporary stays for customers, the product pages of AirBnB are comprehensive with a multitude of details and aesthetic pictures and videos.
What we love about their product pages:
– Amenities – The amenities section of AirBnB’s product pages is a long list with a of maximum 5 words. The customers are informed about each property’s offerings, without having to read the detailed description.
– Customer reviews – We love the customer review section, as potential customers can read about the experiences of previous visitors of the property. Additionally, they have also divided the rating into sub-sections like cleanliness, communication, location, and more.
Example #8 Atomberg
Atomberg is a home appliance brand that sells a variety of fans, mixer grinders, and smart locks. The product pages of the brand have introductory visuals at the top, followed by descriptions that include a graphic plus a short text. Most of their descriptions can be viewed as a slider in the image carousel.
What we love about their product pages:
– USP – Atomberg has recognized that there is not much description that can be given about their appliance. Customers rather want to know direct features. Therefore, they have included a “Why buy from Atomberg” section on their product pages, which shows features and details of the brand’s USPs clearly.
– Add to compare – Convincing customers to buy appliances online is not an easy task. But the brand has taken a step towards it through the “add to compare” button that allows customers to compare products from across their website.
Example #9 boAT Lifestyle
boAT Lifestyle is a Mumbai-based developer and manufacturer of audio devices, wearables, travel chargers, speakers, and more. The product pages of the brand give a detailed feature description along with aesthetic photos to build confidence among the customers.
What we love about their product pages:
– Corporate Deal – boAT has tapped into its corporate customer base by offering them a place to enquire about bulk order deals right next to the image of the products. It has been highlighted to ensure that they don’t miss it.
– Colours – The brand has included color options in their product pages. When a customer clicks on a color, the images on the side change to that color, which helps them visualize the product better.
Example #10 Carat Lane
Carat Lane by Tanishq is an online and physical jewelry store that offers customers a chance to purchase designer jewelry from the comfort of their homes. The product pages of the brand display features of the product like setting, diamond type, weight, and more, along with a description of the jewelry.
What we love about their product pages:
- Video call – Carat Lane offers customers an opportunity to schedule a video call with their designers to view the product that they like. This is a very effective technique that gives customers the satisfaction of seeing the product live on their phones or laptops.
- View similar – The brand has a view similar button right at the top, where customers can see similar design products. This saves them the effort of going back to the page and looking for designs that match their choice.
Best practices to keep in mind
Product pages either make your brand better or lead to no results. Everything depends on how you put things into practice. The following are some of the practices that must be kept in mind if you want your product page to derive fruitful results:
- Reflection of the brand personality.
- SEO-friendly descriptions of the products.
- Sound user experience with quicker buffering time, add-to-cart option, easily understandable texts, and digestible page formatting.
- Clarity of price and shipping options.
- CTA button.
- High-quality pictures and videos.
- Social proof
Conclusion
Creating an effective product page is not as difficult as you think. Plenty of D2C companies have successfully run a product page, and yours can be one of them with the right ideas.
Make sure to return to this blog if you want to get inspired!
Recommended Reads:
- Mastering E-commerce Upselling: Your Complete Guide to Boosting Revenue [With Real-World Examples]
- 7 Website Popup Ad Examples For Your Website (+ Best Practices & Tips)
- How D2C Brands Can Leverage Social Media for Customer Acquisition
- Social Commerce: How to Boost Sales for Your D2C Brand Using Social Media
- Your Guide To Building A Powerful Influencer Marketing Strategy